Pricing

Start free.
Pay for what you use.

One balance of credits for user simulation and people search. Every account starts with 1,000 free credits.

Plans

A plan adds credits every month. Pay yearly and save 11%.

Free

Try simulations and People Search.

$0
Start for free
  • 1,000 free credits
  • About 25 minutes of simulation
  • 2 People Search requests at a time
  • No credit card

Starter

For founders and small teams.

$45/month
Get started
  • 5,000 credits a month
  • Yearly: $40/month, billed $480
  • About 125 minutes of simulation a month
  • 10 People Search requests at a time
Most popular

Growth

For product teams shipping weekly.

$270/month
Get started
  • 30,000 credits a month
  • Yearly: $240/month, billed $2,880
  • About 750 minutes of simulation a month
  • 50 People Search requests at a time

Enterprise

For custom volume, security and compliance.

Custom
Talk to us
  • Custom credit volume
  • 100+ People Search requests at a time
  • Invoicing and contracts
  • Priority support

Credit packs

Need more? Packs add credits on any plan, including Free. They last 12 months and are spent after the month’s plan credits.

CreditsPriceSimulation time
2,000$20About 50 minutes
5,000$50About 125 minutes
10,000$100About 250 minutes
25,000$250About 625 minutes

Buy a pack

What credits buy

Simulations and people search spend the same credits.

User simulation

40 credits a minute
  • Charged for the minutes a run takes, up to 20
  • Websites, iPhone apps, posts and surveys
  • Failed runs are free

User interviews

Real users think aloud through your tasks.

About user interviews

User interviews

Studies with your own users or participants we recruit.

Custom
Book a demo
  • Studies shared with your workspace
  • Recruiting through us, or your own users
  • Recording, transcript, and AI report for every session
  • Results by export and MCP

Not sure what you need?

Tell us about your product decision, and we’ll suggest where to start.

Book a call